The Success of Digital Marketing

Today's customers can buy various items online with minimum effort. Considering this scenario, physical companies are fighting to keep alive together with the fierce internet competition. In accordance with a 2017 survey conducted by Square and Mercury Analytics taking a look at 1,164 U.S. business people, these observations were made:

96% of usa citizens with access to the internet made an internet purchase in life, 80% during the past month alone.
51% of american citizens would rather buy online.
67% of Millennials and 56% of Gen Xers prefer to order online instead of in-store.
Millennials and Gen Xers spend nearly 50% just as much time shopping online each week (six hours) than their older counterparts (4 hours).
51% of seniors have shopped on marketplaces, 66% at large retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific websites.
Marketing professionals see the importance of the net and ways to effectively leverage this power. Based on, 90% of marketers use social websites for his or her businesses. Sadly, many smaller businesses do not recognize this fact. Many businesses had opted to bury their heads from the sand in hopes until this 'internet thing' should go away. It hadn't!
The truth is, e-Commerce is growing greater than 23% annually; however, 46% of yankee small enterprises don't have a website as outlined by Square and Mercury Analytics research. This article focuses on how small enterprises can leverage digital marketing to achieve greater success and enhance their market opportunities.


Online marketing needs to be a power tool that all serious small enterprise should utilize. Online marketing goes on many names such as e-commerce marketing, online marketing, and website marketing. Digital marketing is a "the marketing of merchandise or services using digital channels to succeed in consumers." The key objective would be to promote brands use of the world wide web.

Digital marketing extends beyond online marketing to include channels that won't require the standby time with the internet. Some online marketing channels include websites, social media platforms, email marketing, search engine optimisation (SEO), blogging, podcasts, and internet-based advertising among others. Beyond technology gimmicks, businesses ought to know their potential customers and their core competencies. Online marketing is not a silver bullet. Internet marketing can be a tool for the savvy business professional.

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